![]() ![]() His early videos and posts were criticized for their use of slurs and offensive jokes. Donaldson’s rise as a creator-entrepreneur, like that of many a YouTuber of his ilk, has been far from smooth. “He’s got a fantastic content strategy, but at the same time he’s equally innovative and prolific in the experiments he’s running to monetize his audience.” Beast is one of those creators who’s an incredibly savvy entrepreneur,” said Wayne Hu, a partner at SignalFire. The creator economy is the “fastest-growing type of small business,” according to a report last year by SignalFire, a venture capital firm. Donaldson is doing may serve as a blueprint for the next generation of creators and influencers, who now number more than 50 million around the world and have become a formidable business force.
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